Elon Musk’s political strategy has seemingly backfired, dragging Tesla’s brand down with it. Marketing professor Scott Galloway warned that Musk’s embrace of Trump and leadership in the “Doge” department has cost him favor with Tesla’s core demographic.
Once among the top 10 most respected brands, Tesla now sits at 95th. European buyers are turning away, and Musk’s online rhetoric on X has worsened perceptions. With a staggering 71% drop in Tesla’s profits, the financial cost is clear. Musk has since announced a step back from “Doge,” saying his mission is “largely complete.”
Musk’s Political Gambit Sparks Tesla Backlash and Profit Meltdown
Date:
Picture credit: www.heute.at